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Community Engagement

With rapid economic development, societal conditions also face major changes and challenges, such as the wealth gap, an aging population and declining birth rate, the uneven distribution of educational resources, and the overconcentration of social resources in specific spheres, which affect the lives of disadvantaged groups. Although the government provides certain policies and benefits to improve this situation, social cooperation and corporate assistance can also play an important role in bringing about a positive and supportive response.

As companies have paid increasing attention to social responsibility, approaches to giving back to society have become increasingly diverse. To make more efficient use of resources, the various subsidiaries and units of the Yuanta Group have established systems for the rigorous screening of potential recipients of donations and partnerships. They also make use of the charitable platform model set out by the Yuanta Cultural and Educational Foundation to link management and usage of resources. In addition to donations, our staff also actively work to understand local needs and serve as a driving force pointing the subsidiaries’ efforts in the right direction.

The operating model of the financial industry entails close interactions with both customers and local communities. Through communicating with our customers, we can get insight into the particular needs of their communities and the problems that residents are facing. In this way, we set the stage for the fulfillment of our corporate social responsibility and for achieving our goal of mutual growth by "giving back to society as we benefit from it".