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Underprivileged children outreach

The Group has long worked to support disadvantaged groups, utilizing our core capabilities in the financial sector to build a philanthropic donation platform that aims to achieve a society with an equal distribution of resources and close the prosperity gap between urban and rural areas. We summon the collective power of customers, employees, suppliers, and the community to assist rural areas, children from disadvantaged families, people with physical and mental disabilities, and other disadvantaged groups to exercise their right of equitable access to social and economic resources. We work to bridge the gap between urban and rural areas and build a society with equal opportunities and resources. Primary objectives include:

  1. Utilize corporate financial services in conjunction with philanthropic donations to provide charitable organizations with financial support for their missions to care for rural and disadvantaged groups who lack material goods and equal opportunities because of poverty.
  2. Support charitable organization activities. Invite value chain partners to join us in caring for children and people with disabilities to utilize our corporate influence and build good relationships.
  3. Taking advantage of the convenience of fintech mobile payment to help small-scale stores such as rural stores or night market vendors through payment, to reduce the risk of cash transactions and management procedures, and to simplify mechanisms used for collection.
  4. Caring for the vulnerable groups affected by the COVID-19 pandemic, supporting them with practical actions, and using our corporate influence to help them get through the economic difficulties.
Operational/ Social/ Environmental Benefits
  • Attracted 351,000 instances of brand exposure.
  • Use Yuanta Credit Card to donate 616 donations, NT$1.175 million, on the donation platform, accounting for 89% of donations.
  • Using Yuanta's online banking to transfer 76 donations of NT$141,000, accounting for 11% of donations.
  • Donated more than NT$710,000 to underprivileged groups to get micro insurance coverage with Yuanta Life.
  • As of this year, the number of transactions of small-scale stores that have used Yuanta mobile payment tools exceeded 20,000 with transaction amounts exceeding NT$130 million.
  • Yuanta Bank made its own plan to work with relief projects of the Ministry of Economic Affairs, the Ministry of Transportation and Communications, the Ministry of Culture of Taiwan and other ministries and committees. 1,302 projects and a total amount of NT$12.06 billion were approved.
  • Beneficiaries totaled 106,000 people.
  • 59 organizations benefitted.
  • Donated NT$104.149 million.
  • A total of NT$1.316 million was donated using the philanthropic donation platform.
  • Stimulus Charity Cash Cards allow disadvantaged families in Taiwan to purchase food and daily necessities in our partner convenience stores. We donated 33,000 cards which worth NT$3,000 each. As of this year, NT$86.18 million had been used.
  • Support local vegetable and flower farmers affected by the COVID-19 pandemic by purchasing their products.
Yuanta Happiness Day - Tailor-Made“Happiness Gift Pack”for Children

Yuanta Financial Holdings and Yuanta Cultural and Educational Foundation jointly have organized the Yuanta Happiness Day to share happiness, love, and show care for 9 consecutive years. We give each child a customized-concept gift bag filled with things like new sportswear and sports shoes to encourage them to study hard. In addition, our colleagues also served as volunteers to join activities with children. For example, members of our staff shared their own financial skills to explain the importance of financial management in our “Little Buyer" wealth management course, which uses fun methods to teach children about the importance of financial management. The children benefit a lot from learning to keep track of their money and use it wisely to maximize their money. In order to remind everyone to take precautionary measures to protect themselves during the pandemic, the Happiness Day event also included pandemic prevention activities, such as a handwashing dance, based on popular dances, to teach the correct way to wash hands. It is our hope that volunteers from our Company can help more rural and economically disadvantaged children.

Nurturing Local Young Teachers through the Kids' Bookhouse

Since 2010, we have subsidized tutoring costs at the Taitung “Kids' Bookhouse" to enable local young teachers in Taitung to stay in the community and serve as role models for children and assist in their development.

Education Investment on Children from Harmony Home Foundation

We help with children's education expenses of Harmony Home Foundation every month to ensure that the children receive a basic and uninterrupted education, maintain a regular and stable quality of life and education, and improve their bond with their families, and their ability to return to the community.

Love in a Shoebox ─ the Love in a Shoebox Activity Continued to Expand in Its Third Year

Yuanta Funds has held the Shoebox Donation Drive event 3 consecutive years. The first stop was Hualien, the second stop Taitung, and the third stop Pingtung. We hope to continue this event and circle Taiwan in the process. The activities were expanded in 2020. Executives and staff responded enthusiastically and 18 of Yuanta Financial Holdings' suppliers participated in the grand event. Thanks to the concerted efforts of Yuanta Financial Holdings and Yuanta Funds, we collected 485 shoeboxes filled with donated items with an approximate total value of NT$240,000. They were donated through the Pingtung County Education Department's Academic Affairs and Management Division to students and employees of 22 rural elementary schools in Pingtung.

Microinsurance - Financial Insurance Education

Yuanta Life underwrites the youth microinsurance for the Northern Region Children's Home. In order to help children better understand insurance, social workers with the Northern Region Children's Home invited Yuanta Life to conduct financial insurance education at the North Region Children's Home to help the participants understand the importance of life risk planning and developing the ability to plan for family financial security and risk management.

Yuanta Life Sapling Program Series - Laying a Financial Education Foundation from Childhood

The Yuanta Life Sapling Program went to the Liugui Care Association in Kaohsiung to spend time with disadvantaged children in the area. They taught the concept of insurance risk through games, allowing risk diversification education to take root from an early age.