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智慧財產權 知识产权 Intellectual Property Rights

In order to promote innovation in financial products and business models, the Company is actively enhancing its innovation capabilities by integrating cross-departmental research and development (R&D) momentums through its Digital Development Division. In order to provide customers with quality user experience and attentive services, the Company has been committed to financial technology innovation in recent years and actively creating intellectual property management plans.


Reporting to the Board of Directors
Reporting to the Board of Directors
    The Board of Directors evaluates and supervises the performance of the Company’s intellectual property operational direction to ensure the implementation of the plans and the establishment of an intellectual property management system. The Company has submitted a report to the 20th meeting of the 8th session (September 23, 2020) of the Board of Directors on matters relating to intellectual property.
Patent Management
Patent Management
  • Technology development by the R&D unit and assistance in patent application through an external patent office
  • Providing superior customer experience through FinTech service scope for digital financial and automation services
  • Conducting annual stocktake of the Group’s patent application status and formulating strategies to align with operational objectives
  • Training the staff’s professional skills and encouraging R&D to effectively promote innovation, progress, and development
Trademark Management
Trademark Management
  • Protecting the fairness and stability of the Company’s competition in the marketplace and enhancing the identification of products or services offered
  • Avoiding confusion and misunderstanding by customers, protecting the Company’s trademark rights and the interests of consumers, and preventing unfair competition
  • The acquisition of trademark rights allows the Company to exclude others from using the same or similar trademarks that infringe on the Company, and recognizes the quality of the Company’s financial products and services

Setting out the Intellectual Property Management Guidelines
In order to establish a complete and sound environment for the protection of intellectual property rights and to improve the Company’s management policy on the acquisition, protection, maintenance, and application of intellectual property rights, on August 19, 2020, Yuanta Financial Holding Company Limited completed the Intellectual Property Rights Management Guidelines.
Determining the Enforcement Rules for Patent and Trademark Cases
In order to promote the protection of intellectual property as an important asset of the Company, the Patent Rights Management Rules of Yuanta Financial Holding Company Limited was completed on August 31, 2020, and the Trademark Rights Management Rules of Yuanta Financial Holding Company Limited was completed on September 8, 2020, and the Company shall comply with the provisions of the Rules in carrying out its business.
Number of Subsidiary Patent
子公司專利申請數量 子公司专利申请数量 Number of Subsidiary Patent Applications
123
Bank
Funds
Securities
Futures
全球商標申請占比 全球商标申请占比 Percentage of Global Trademark Applications
Taiwan
EU
China
Futures
Others