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In order to strengthen corporate governance and implement intellectual property management, Yuanta Bank has introduced the Taiwan Intellectual Property Management System (TIPS) as the basis for comprehensively promoting digital innovative financial services, horizontally integrating departmental research and development (R&D) energies, and enhancing inventive capabilities. Yuanta Bank has also vertically established the Intellectual Property Management Group to reinforce the operational resilience of financial sustainability. Furthermore, Yuanta Bank has passed the TIPS Level A certification for two consecutive years in 2022 and 2023, which is organized by the Industrial Development Administration of Taiwan’s Ministry of Economic Affairs (MOEA) and implemented by the Science and Technology Law Institute of the Institute for Information Industry.

Yuanta Bank continuously improves management processes through the establishment of an intellectual property management system and the Plan-Do-Check-Act (PDCA) Cycle, conducts education and training for all employees, adds and revises new rules and regulations related to intellectual property, emphasizes the concept of intellectual property protection for employees, and carries out the company’s document management mechanism. Yuanta Bank also responded to the increase in the number of innovative proposals and patents by building an intellectual property management organization to make the management and use of intellectual property more efficient, and through regular meetings, the development and application of intellectual property is closely linked to the company’s business strategy.

In recent years, Yuanta Bank has been focusing on digital transformation, providing a “virtual and real integrated” financial service experience with a customer-centric approach, and striving to combine emerging technologies with financial services. Yuanta Bank encourages R&D innovation by launching the regular fixed NT$100 investment, which allows customers to set up their own smart investment portfolios, breaking the traditional limitations on the number, date, and amount of monthly deductions, diversifying investment risks, and cultivating the habit of long-term disciplined investment. Yuanta Bank’s first “Diamond-Gold Carbon Lucky” account transforms electronic transactions into real carbon reduction benefits and encourages customers to actively participate in carbon reduction initiatives. The Diamond-Gold Carbon Lucky account also introduces a new function for account-linked payments, adding the “Limit Usage” inquiry service for account-linked payments, which facilitates users to quickly check the current usage limit, remaining limit, and limit ceiling for account-linked payments, offering customers with a diversified financial service experience.

As of the end of 2023, Yuanta Bank has successfully obtained 35 patents and nine trademarks approved by the Intellectual Property Office (IPO) of the MOEA, with patents in the categories of digital platforms for e-transactions, inter-industry cooperation, online application for payment services, etc. Yuanta Bank has also acquired the trademark right of “Diamond-Gold Carbon Lucky” issued by the IPO in 2023. Yuanta Bank will continue to expand digital financial services and file patent and trademark applications based on business needs to protect R&D and design achievements.